Illustration of a crane building the letters 'SEO,' symbolizing the process of improving search engine discovery and relevance.

How do you build discovery and relevance for search engines

How do you build discovery and relevance for search engines? Visibility is no longer just about keywords and backlinks—it’s about being the best answer across all platforms, from Google’s Discover feed to AI tools like ChatGPT. That’s where Answer Engine Optimization (AEO) comes in. Search engines—and now, answer engines—prioritize content that both answers questions and …

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