SEO vs GEO feature image with IZ SEO Consulting logo highlighting the concept of generative engine optimization vs traditional SEO.

SEO vs GEO: The new era of organic search!

Let me tell you something that’s been keeping me up at night lately: the search landscape is shifting under our feet, and most marketers are completely missing it. I’ve been watching Generative Engine Optimization (GEO) quietly revolutionize how people find information online. While everyone’s still obsessing over traditional SEO rankings, AI-powered search engines like Google’s […]

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