SEO Basics for Business Owners

SEO vs SMO design for a cover photo.

SEO vs SMO: Which One Helps Your Business Grow Online?

SEO vs SMO: Which One Helps Your Business Grow Online? In the crowded digital marketplace, gaining visibility isn’t just about being online – it’s about being found and followed.  Among the most powerful tools for online growth, it’s easy to identify both Search Engine Optimization (SEO) and Social Media Optimization (SMO).  While they might seem …

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Common SEO Mistakes and How to Avoid Them

Common SEO Mistakes and How to Avoid Them SEO is an important part of the internet ecosystem. When done correctly, SEO can dramatically improve a website’s visibility, drive targeted traffic, and increase conversions. However, many businesses and individuals often make basic SEO mistakes that can hinder their success. Therefore, let’s explore some of the most …

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A woman trying to choose between SEO and Google Ads

SEO vs Google Ads: What’s the Difference and Which Is Better for Your Business?

If you’re looking to grow your business online, you’ve probably come across two popular strategies: SEO and Google Ads. Both can help bring more visitors to your website, but they work in very different ways.  That raises the big question: SEO vs Google Ads – what’s the difference between them and how to pick the …

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Illustration of white hat vs black hat SEO with two male profiles facing each other—one in white, one in black—against an orange background, with “VS” text in between.

What’s the Difference Between White Hat and Black Hat SEO?

What’s the Difference Between White Hat and Black Hat SEO? Search engine optimization (SEO) is full of choices. But white hat vs black hat SEO is one of the most important choices to make when defining your approach. These two strategies are on opposite ends of the ethical and tactical spectrum. And knowing the difference …

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On-Page SEO 101

On-Page SEO 101 If you want your website to show up on Google and attract the right visitors, understanding on-page SEO is a great place to start. On-page SEO is all about improving each page on your site so that search engines understand it and users enjoy it. What is on-page SEO, and why does …

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