SEO Basics for Business Owners

Illustration of a handshake with Google, a smartphone displaying a speedometer, and an upward-trending graph with a rocket, representing how to make a website mobile-friendly for better Google rankings.

How to Make Your Website Mobile-Friendly for Better Google Rankings

/ SEO Basics for Business Owners

How to Make Your Website Mobile-Friendly for Better Google Rankings Today’s internet landscape has shifted. Most people now browse on phones and tablets, leading Google to embrace mobile-first indexing. This update means the search giant looks at your site’s mobile version first when setting search positions. When your website is mobile-friendly, you gain two key …

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SEO ROI: How to Measure, Improve, and Maximize Your Returns

/ SEO Basics for Business Owners

SEO ROI: How to Measure, Improve, and Maximize Your Returns In today’s fast-paced digital world, search engine optimization (SEO) is no longer optional – it’s essential. With the majority of online experiences starting with a search engine, SEO is a powerful driver of traffic, leads, and revenue. But how do you know if your efforts …

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Illustration of individuals optimizing a website for technical SEO with graphs, gears, and search engine elements, symbolizing strategies to enhance site performance and visibility.

What is Technical SEO and How to Make It Work for Your Website?

/ Blog, SEO Basics for Business Owners

What is Technical SEO and How to Make It Work for Your Website? Technical SEO is the backbone of your website’s search engine performance. It consists of a set of activities to optimize your site’s technical elements to ensure search engines can efficiently crawl and index your content. Besides the ranking purposes, it is also …

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Illustration showing key elements of SEO, including a rocket labeled 'SEO', a Google logo, a location marker, and a graph indicating upward growth, representing the concept of top SEO ranking factors that determine your position on Google.

Top SEO Ranking Factors That Determine Your Position on Google

/ SEO Basics for Business Owners

Top SEO Ranking Factors That Determine Your Position on Google Your website’s position in Google search results matters more than you might think. When people search for local businesses, 90% of them never look past the first page of results. This is where Search Engine Optimization (SEO ranking) comes in. Want to get your business …

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'The Role of SEO in Strengthening Your Brand,' with a visual representation showing the relationship between trust, brand, and value, using a ruler and arrows to illustrate measurement and connection.

The Role of SEO in Strengthening Your Brand

/ SEO Basics for Business Owners

The Role of SEO in Strengthening Your Brand SEO and branding form the backbone of your online success story. Your brand’s digital presence grows stronger when you combine smart SEO practices with authentic branding strategies. Through effective SEO branding, you can transform your website from an ordinary search result into a trusted digital destination that …

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Robot hand under the title "SEO with AI"

What Elements Are Foundational for SEO with AI?

/ SEO Basics for Business Owners

As artificial intelligence (AI) continues to evolve, its influence on search engine optimization (SEO) is becoming increasingly prominent.  AI tools can streamline specific processes, analyze data, and suggest improvements.  However, the foundation of successful SEO still lies in human expertise, experience, and adaptability to ever-changing algorithms.  This article by Indexed Zone SEO explores the key …

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