SEO Basics for Business Owners

A woman trying to choose between SEO and Google Ads

SEO vs Google Ads: What’s the Difference and Which Is Better for Your Business?

/ SEO Basics for Business Owners

gdocs: https://docs.google.com/document/d/12rbOX68cOLRLi82Z1itwuUH7d8Wo90KQATPFSPG1XYU/edit?tab=t.0 If you’re looking to grow your business online, you’ve probably come across two popular strategies: SEO and Google Ads. Both can help bring more visitors to your website, but they work in very different ways.  That raises the big question: SEO vs Google Ads – what’s the difference between them and how to …

SEO vs Google Ads: What’s the Difference and Which Is Better for Your Business? Read More »

Illustration of white hat vs black hat SEO with two male profiles facing each other—one in white, one in black—against an orange background, with “VS” text in between.

What’s the Difference Between White Hat and Black Hat SEO?

/ SEO Basics for Business Owners

What’s the Difference Between White Hat and Black Hat SEO? Search engine optimization (SEO) is full of choices. But white hat vs black hat SEO is one of the most important choices to make when defining your approach. These two strategies are on opposite ends of the ethical and tactical spectrum. And knowing the difference …

What’s the Difference Between White Hat and Black Hat SEO? Read More »

on page seo featured image

On-Page SEO 101

/ SEO Basics for Business Owners

On-Page SEO 101 If you want your website to show up on Google and attract the right visitors, understanding on-page SEO is a great place to start. On-page SEO is all about improving each page on your site so that search engines understand it and users enjoy it. What is on-page SEO, and why does …

On-Page SEO 101 Read More »

A banner with an hourglass and a title "Why SEO Takes Time"

Why SEO Takes Time: Understanding the Long-Term Strategy for Success

/ SEO Basics for Business Owners

Search engine optimization is not a quick fix. Unlike paid ads that offer immediate visibility, SEO is a marathon built on consistency, quality, and trust. It’s common to hear business owners ask, “How long does SEO take?” — and the honest answer is: it depends. But one thing is certain—SEO takes time to get results, …

Why SEO Takes Time: Understanding the Long-Term Strategy for Success Read More »

an image showcasing the comparison of SEO vs social media marketing.

SEO vs. Social Media Marketing: Which Channel Drives More Traffic?

/ SEO Basics for Business Owners

About 68% 68% of online experiences begin with a search engine, yet social media now influences over 71% of consumer purchasing decisions.  This data highlights the critical tension in the SEO vs social media marketing debate that e-commerce businesses face daily.  While search engines drive traffic with clear purchase intent, social platforms excel at building …

SEO vs. Social Media Marketing: Which Channel Drives More Traffic? Read More »

Illustration of a handshake with Google, a smartphone displaying a speedometer, and an upward-trending graph with a rocket, representing how to make a website mobile-friendly for better Google rankings.

How to Make Your Website Mobile-Friendly for Better Google Rankings

/ SEO Basics for Business Owners

How to Make Your Website Mobile-Friendly for Better Google Rankings Today’s internet landscape has shifted. Most people now browse on phones and tablets, leading Google to embrace mobile-first indexing. This update means the search giant looks at your site’s mobile version first when setting search positions. When your website is mobile-friendly, you gain two key …

How to Make Your Website Mobile-Friendly for Better Google Rankings Read More »