19 January 2026

SEO vs GEO feature image with IZ SEO Consulting logo highlighting the concept of generative engine optimization vs traditional SEO.

SEO vs GEO: The new era of organic search!

The ever-changing search landscape remains as dynamically fluid as it was on day one of the inception of Google. While marketers continue to run their efforts searching for the holy grail of top Google Rankings, Google and other competing search engines are leveraging Artificial Intelligence to understand how 40% of their users search and locate […]

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Graphic titled "PageSpeed Isn’t Just About Speed Anymore: Understanding Core Web Vitals in 2025," showing a red alert icon between PageSpeed Insights and Core Web Vitals with a test button. Highlights the importance of page speed, how to run a Core Web Vitals test, and why understanding performance metrics matters for SEO.

PageSpeed Isn’t Just About Speed Anymore: Understanding Core Web Vitals

During the evolution of the internet, the significance of page speed has dramatically transformed. Now, instead of just loading speed, everything related to the web has certain modern standards, which present brand new ways of evaluating the user experience offered by a website. Current metrics define the ease of use and user retention of a

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