22 January 2026 - IZ SEO Consulting

A woman trying to choose between SEO and Google Ads

SEO vs Google Ads: What’s the Difference and Which Is Better for Your Business?

22 January 2026 / SEO Basics for Business Owners

As a business owner, the SEO and Google Ads puzzle on how to grow your business online is something you will have to deal with at some point, as they are arguably the two most famous and widely used strategies to increase traffic to your site, although they do vastly differ in the ways they […]

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The Ultimate SEO Terminology Guide: Essential Terms for Beginners and Beyond

Learning SEO terms can be one of the hardest things to face. Because, to be honest, it is almost like learning a foreign language to try to describe the same thing over and over again. However, the second you’ve learned the basic terms, it all starts to fall into place. Whether you are a newbie