How to Track AI Referral Traffic in GA4 (ChatGPT, Perplexity, Gemini)
If someone asks ChatGPT a question, gets your site cited in the answer, and clicks through, does that show up anywhere in your reporting? For most GA4 properties, the honest answer used to be “not clearly.” This guide walks through how to track AI referral traffic in GA4 today, what Google’s new AI Assistant channel […]
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