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SEO helps increase website traffic by improving visibility in search engines and driving organic business outcomes. But how do we measure its success? Google Analytics for SEO is useful in answering...
One of the most fundamental debates in digital marketing involves SEO v. PPC. Many business owners want to know which of the two strategies yields better results, but in order to answer this question...
More than 60% of web users use mobile devices to access websites. To accommodate this need, Google has changed the way it ranks web pages. Knowing how to use mobile-first indexing will help determine...
In SEO, not every success needs to be a major struggle. Results that are rewarding in the long term are good as they are. Long-term strategies and focusing on the competitive keywords are important...
Marketing success is no longer about simply being present online. Brands compete for attention across search engines, social media, email, and paid channels while customer expectations continue to...
Comparing today’s Google search results to those of five or ten years ago reveals how much Google has changed the way it responds to different queries. Search engines used to provide the same results...
Knowing how to detect toxic backlinks is a key skill for the upkeep of a healthy, high-ranking site. Backlinks are an important part of any website, but some links pointing to your site may positively...
Picking a domain name seems straightforward at first, until you realize how much weight that decision actually carries. Your domain affects everything from branding and trust to click-through rates...
Just having technical updates done on your site is not enough for your site to gain more visibility on search engines. In order for a site to gain real visibility on search engines, it needs to build...