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Have you ever wondered why some pages fail to appear in Google search results? It isn’t simply a case of poor page content. Rather, it’s the number of pages that Google makes it possible to crawl, and...
The most fundamental question is understanding the difference between white hat vs black hat SEO. Ignoring black vs white hat SEO is detrimental, and not understanding this will very well determine...
Knowing about internal and external links in SEO is important for creating a website that ranks highly and is effective for the user. Most SEO guides touch on linking strategies slightly, but this...
Backlinks are commonly mentioned when talking about search engine optimization. What are they, and why are they so important that search engine optimization gurus cannot stop talking about them? A...
The HTTP vs. HTTPS debate has been ongoing, with the stakes being higher than most web owners realize. This is more than just a technical tick on your SEO checklist. It is a core part of your...
SEO helps increase website traffic by improving visibility in search engines and driving organic business outcomes. But how do we measure its success? Google Analytics for SEO is useful in answering...
One of the most fundamental debates in digital marketing involves SEO v. PPC. Many business owners want to know which of the two strategies yields better results, but in order to answer this question...
More than 60% of web users use mobile devices to access websites. To accommodate this need, Google has changed the way it ranks web pages. Knowing how to use mobile-first indexing will help determine...
In SEO, not every success needs to be a major struggle. Results that are rewarding in the long term are good as they are. Long-term strategies and focusing on the competitive keywords are important...