Blog Archives - IZ SEO Consulting

The Value of a Google Business Profile

Have you ever needed a service, like a coffee shop or a plumber, when you see a Google search display and a map with a list of businesses? That is a Google Business Profile, and most local businesses often see profiles before customers even enter their websites. Getting your profile correct, as outlined in this […]

A title "Structured Data & Schema Markup for SEO" on the blue background and above the two schema markup elements.

Structured Data & Schema Markup for SEO: The Complete Guide

21 August 2025 / Blog, SEO Basics for Business Owners

Search results today look very different from what they did a decade ago. Instead of plain blue links, users now see rich snippets, FAQs, ratings, product details, and more … even before clicking through to a website. What powers these enhanced listings? Structured data and schema markup. For businesses and marketers, learning how to implement

Structured Data & Schema Markup for SEO: The Complete Guide Read More »