An average of 68% of online journeys start with a search engine, while social media is the driving force behind more than 71% of the buying decisions people make. According to BrightEdge, search engines, in general, bring more than 1000% search engines in comparison to social media, contributing to 53.3% of the website traffic, while […]
SEO vs. Social Media Marketing: Which Channel Drives More Traffic? Read More »
SEO is the starting point if you want to achieve something substantial on the web. Effective SEO is not manifested on the search engines. It is enabling your ideal customer to find you, trust you, and ultimately choose you over the competition. Without substantial SEO, the best products and services may remain unknown. Most people
SEO for Business Growth: What Works and Why You Should Care Read More »
One of the metrics that marketers talk about and seems to be most popular is Domain Authority (DA). It is one of the metrics that help marketers determine the strength of a website and its position on the search engine results page (SERPs). Because Domain Authority is a popular topic in the industry, we will
What Is Domain Authority, and Does It Affect My SEO? Read More »
SEO is an important part of the internet ecosystem. When done correctly, SEO can dramatically improve a website’s visibility, drive targeted traffic, and increase conversions. However, many businesses and individuals often make basic SEO mistakes that can hinder their success. Therefore, let’s explore some of the most prevalent SEO mistakes as well as some of
Common SEO Mistakes and How to Avoid Them Read More »
Some consider modern SEO to be overwhelming. The good news is that with some simple changes to your content, your work can become more effective. Among the top SEO fundamentals are meta descriptions and meta titles. These descriptions are short, and while they may not seem important, they help both search engines and users understand
What Are Meta Titles and Descriptions—and Why Do They Matter? Read More »
As a business owner, the SEO and Google Ads puzzle on how to grow your business online is something you will have to deal with at some point, as they are arguably the two most famous and widely used strategies to increase traffic to your site, although they do vastly differ in the ways they
SEO vs Google Ads: What’s the Difference and Which Is Better for Your Business? Read More »
Have you ever needed a service, like a coffee shop or a plumber, when you see a Google search display and a map with a list of businesses? That is a Google Business Profile, and most local businesses often see profiles before customers even enter their websites. Getting your profile correct, as outlined in this
The Value of a Google Business Profile Read More »
Getting an effective SEO strategy is not a quick or easy process. While paid ads can give you immediate visibility, SEO is a long-term investment that focuses on consistency, quality, and acquiring trust. Answering the common question from business owners, “How long does SEO take?” comes with the disclaimer, “It depends.” What is true is
Why SEO Takes Time: Understanding the Long-Term Strategy for Success Read More »
In today’s zooming digital marketplace, getting visibility is more than just being present. It is more about being found, followed, and selected over other competitors. It is no secret there are 2 main competitors dominating the scene: Search Engine Optimization (SEO) and Social Media Optimization (SMO). Both are intertwined but approach the goal differently. More
SEO vs SMO: Which One Helps Your Business Grow Online? Read More »
Knowing about internal and external links in SEO is important for creating a website that ranks highly and is effective for the user. Most SEO guides touch on linking strategies slightly, but this guide goes into detail about what these links are, how to link them, track their performance, and what to avoid that could
External vs. Internal Linking: Unlocking the Secrets of Effective SEO Read More »
