UX tips

Graphic showing SEO with Google colors and search bar, illustrating the impact of SGE on SEO

Google SGE and SEO: What It Means, Why It Matters, and How to Adapt

Google’s Search Generative Experience (SGE) isn’t just another update you can ignore. It’s completely changing how people find information online. Think of it this way. Instead of Google giving you a list of websites to choose from, it now reads those websites for you and gives you the answer right at the top of the […]

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Feature image showing a global map with an SEO location pin, representing an international SEO strategy to optimize for global audiences.

International SEO Strategy: How to Optimize for Global Audiences

Expanding globally sounds exciting—until you realize your website is invisible in the markets you’re trying to reach. That’s the reality without a proper international SEO strategy. And no, it’s not as simple as running your content through Google Translate or slapping some hreflang tags on your pages. If you want to actually connect with international

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A person reading a digital newsletter on a tablet, with a Google spider icon representing web crawling for SEO content, symbolizing search-optimized content creation.

SEO Writing: How to Create Search-Optimized Content

Writing content for SEO opens the door to higher search rankings and natural website traffic. When you master this skill, you attract visitors who are actively searching for what you offer. Modern search engines, especially Google, have evolved their algorithms to work seamlessly with AI-powered content writing models and natural language processing, making quality content

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SEO vs GEO feature image with IZ SEO Consulting logo highlighting the concept of generative engine optimization vs traditional SEO.

SEO vs GEO: The new era of organic search!

Let me tell you something that’s been keeping me up at night lately: the search landscape is shifting under our feet, and most marketers are completely missing it. I’ve been watching Generative Engine Optimization (GEO) quietly revolutionize how people find information online. While everyone’s still obsessing over traditional SEO rankings, AI-powered search engines like Google’s

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Difference between Lighthouse and PageSpeed Insights illustration with icons for performance testing tools.

Lighthouse vs PageSpeed Insights: What’s the Real Difference?

If you’ve ever tried to speed up your website, you’ve probably stumbled across both Lighthouse and PageSpeed Insights. At first glance, they seem pretty similar — both are Google’s tools, both spit out performance scores, and both claim to help you make your site faster. But here’s the thing: they’re quite different, and mixing them

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Confused man holding a laptop with a large question mark, representing uncertainty about how to write SEO-friendly blog posts.

How to Write SEO-Friendly Blog Post

Writing SEO-friendly blog posts isn’t about stuffing keywords or gaming algorithms. It’s about creating content that satisfies search intent, earns visibility, and keeps readers engaged. Let’s jump into how to write SEO-friendly blog posts that cover all the essentials, from strategy to structure to search performance. How to Write an SEO-Friendly Blog Post That Actually

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Graphic titled "PageSpeed Isn’t Just About Speed Anymore: Understanding Core Web Vitals in 2025," showing a red alert icon between PageSpeed Insights and Core Web Vitals with a test button. Highlights the importance of page speed, how to run a Core Web Vitals test, and why understanding performance metrics matters for SEO.

PageSpeed Isn’t Just About Speed Anymore: Understanding Core Web Vitals in 2025

The importance of page speed has changed dramatically since the internet began. While it once meant simple loading times, 2025 brings new ways to measure how users experience your website. Speed now shows how well people can use your site and if they’ll stick around. Google’s Core Web Vitals show us what makes a website

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Illustration comparing traditional SEO and AEO, with a human labeled 'SEO' facing a robot labeled 'AEO' under the title 'How does AEO differ from traditional SEO', symbolizing the contrast between human-optimized and AI-optimized search strategies.

How does AEO differ from traditional SEO

Understanding the difference between AEO vs SEO is essential for anyone aiming to future-proof their search strategy. As search engines evolve, optimizing purely for keywords and backlinks isn’t enough. Today, it’s about matching search intent, answering questions directly, and becoming a credible source that AI can trust. AEO vs SEO: What’s the Actual Difference? Traditional

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Illustration of a website dashboard with upward graph and SEO icons, titled 'Top 10 Organic Growth Strategies

10 Proven Strategies to Boost Organic Traffic

Boosting organic traffic isn’t about luck or shortcuts—it’s about using proven strategies that can help your website gain long-term visibility and consistent growth. At Indexed Zone SEO Consulting, we believe that a well-structured, strategic approach is essential for achieving these goals. If you’re looking to increase organic search traffic, here are 10 effective strategies you

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