People tend to move seamlessly between platforms; in one instance, a customer might be on Instagram, then check their emails, then move to their computer to complete a task they started on their mobile device. If a brand is not communicating with consumers through a number of platforms, they risk losing customers. However, omnichannel marketing […]
What Is Omnichannel Marketing and How Does It Impact SEO? Read More »
Planning your editorial calendar used to be as simple as picking a bunch of topics and waiting for Google to reward you. Marketers started to become more strategic and base their content calendar SEO plan on customer intent, what your audience is searching for at each buying stage. Customer intent mapping is fundamentally changing how
Structure Your Content Calendar with Customer Intent Mapping Read More »
With the rollout of AI mode, digital marketers are faced with the challenge of adjusting their understanding of search once again. If you are still relying on keyword density, meta descriptions, and getting to position #3, you are going to get left behind. The landscape has changed. We are now in the era of Google
AI Mode: The End of Traditional SEO as We Know It? Read More »
