As we know, the search landscape has changed a lot. The most relevant and valuable pages in the search results will go unvisited. Ensuring your pages rank for ‘no-click searches’ has gone from a novel use case for SEO professionals to a fundamental part of their strategy. Featured snippets and search result pages are redefining […]
People tend to move seamlessly between platforms; in one instance, a customer might be on Instagram, then check their emails, then move to their computer to complete a task they started on their mobile device. If a brand is not communicating with consumers through a number of platforms, they risk losing customers. However, omnichannel marketing
What Is Omnichannel Marketing and How Does It Impact SEO? Read More »
With the rollout of AI mode, digital marketers are faced with the challenge of adjusting their understanding of search once again. If you are still relying on keyword density, meta descriptions, and getting to position #3, you are going to get left behind. The landscape has changed. We are now in the era of Google
AI Mode: The End of Traditional SEO as We Know It? Read More »
An average of 68% of online journeys start with a search engine, while social media is the driving force behind more than 71% of the buying decisions people make. According to BrightEdge, search engines, in general, bring more than 1000% search engines in comparison to social media, contributing to 53.3% of the website traffic, while
SEO vs. Social Media Marketing: Which Channel Drives More Traffic? Read More »
The moment you realize AI is misrepresenting your content You might not register this at all. Your traffic is okay. Your rankings are fine. Leads keep coming in. The AI summary is restating the position in a totally confident manner, and this is wrong. The nuance in the summary is lost. The recommendation is placed
How to Alter Your Content to Get Featured in AI Summaries Read More »
To begin with, AEO helps you optimize for answers and is more than keywords and backlinks. It requires you to align with search intent, answer the questions presented, and establish authority and credibility for the search AI to trust you. AEO vs SEO: What’s the Actual Difference? To begin with, AEO is not a SEO
How does AEO differ from traditional SEO Read More »
As a business owner, the SEO and Google Ads puzzle on how to grow your business online is something you will have to deal with at some point, as they are arguably the two most famous and widely used strategies to increase traffic to your site, although they do vastly differ in the ways they
SEO vs Google Ads: What’s the Difference and Which Is Better for Your Business? Read More »
In today’s zooming digital marketplace, getting visibility is more than just being present. It is more about being found, followed, and selected over other competitors. It is no secret there are 2 main competitors dominating the scene: Search Engine Optimization (SEO) and Social Media Optimization (SMO). Both are intertwined but approach the goal differently. More
SEO vs SMO: Which One Helps Your Business Grow Online? Read More »
One of the most fundamental debates in digital marketing involves SEO v. PPC. Many business owners want to know which of the two strategies yields better results, but in order to answer this question, it is imperative to grasp how the two strategies are fundamentally different in order to understand why the most successful companies
SEO vs. PPC: What Each Strategy Brings to the Table Read More »
Let’s face it, choosing the right marketing partner is never the easiest decision to make. Teams face a crowded vendor landscape, fast-changing technology, and dozens of potential platforms promising bigger results. Before jumping into proposals or long-term commitments, companies often rely on one underrated but powerful tool: the RFI. In marketing, the RFI serves as
What Does RFI Stand for in Marketing? Read More »
