technical SEO tips Archives - Page 2 of 3

PageSpeed Isn’t Just About Speed Anymore: Understanding Core Web Vitals

19 January 2026 / SEO Tips

During the evolution of the internet, the significance of page speed has dramatically transformed. Now, instead of just loading speed, everything related to the web has certain modern standards, which present brand new ways of evaluating the user experience offered by a website. Current metrics define the ease of use and user retention of a […]

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Illustration of crawl budget in SEO with spiders crawling an e-commerce website, symbolizing search engine bots indexing product pages.

Crawl Budget in SEO: How to Find and Fix Issues

15 January 2026 / SEO Basics for Business Owners

Have you ever wondered why some pages fail to appear in Google search results? It isn’t simply a case of poor page content. Rather, it’s the number of pages that Google makes it possible to crawl, and the pages that Google prioritizes. Search engines, including Google, only look at a fraction of the pages on

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External vs. Internal Linking: Unlocking the Secrets of Effective SEO

14 January 2026 / SEO Tips

Knowing about internal and external links in SEO is important for creating a website that ranks highly and is effective for the user. Most SEO guides touch on linking strategies slightly, but this guide goes into detail about what these links are, how to link them, track their performance, and what to avoid that could

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HTTP vs HTTPS visual on orange and dark blue background.

HTTPS vs. HTTP: Does It Affect Your SEO Rankings?

13 January 2026 / SEO Basics for Business Owners

The HTTP vs. HTTPS debate has been ongoing, with the stakes being higher than most web owners realize. This is more than just a technical tick on your SEO checklist. It is a core part of your website’s reputation, safety, and most importantly, your users’ trust, and therefore your SEO ranking. So does changing from

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Rocket labeled SEO launching with Google Analytics text, symbolizing boosting SEO performance through data tracking

How to Use Google Analytics to Measure SEO Success

13 January 2026 / SEO Tips

SEO helps increase website traffic by improving visibility in search engines and driving organic business outcomes. But how do we measure its success? Google Analytics for SEO is useful in answering that question by giving valuable insights to user engagement and traffic on your website. When used optimally, the possibilities are endless. IZ SEO analyzes

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Illustration of a handshake with Google, a smartphone displaying a speedometer, and an upward-trending graph with a rocket, representing how to make a website mobile-friendly for better Google rankings.

How to Make Your Website Mobile-Friendly for Better Google Rankings

12 January 2026 / SEO Basics for Business Owners

More than 60% of web users use mobile devices to access websites. To accommodate this need, Google has changed the way it ranks web pages. Knowing how to use mobile-first indexing will help determine how visible a website is compared to competitors. Business owners who understand mobile optimization techniques will receive a number of benefits,

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Understanding Personalized Search Results and Their Impact on SEO

2 January 2026 / IZ SEO News & Updates

Comparing today’s Google search results to those of five or ten years ago reveals how much Google has changed the way it responds to different queries. Search engines used to provide the same results to the same queries, without regard to the individual user’s context. By customizing search results depending on user behavior, preferences, and

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Identifying and Removing Toxic Backlinks from Your Site

29 December 2025 / SEO Basics for Business Owners

Knowing how to detect toxic backlinks is a key skill for the upkeep of a healthy, high-ranking site. Backlinks are an important part of any website, but some links pointing to your site may positively impact your site, some links will gradually erode trust, hurt your visibility, and even lead to algorithmic penalties if left

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How to choose a domain name for your website with SEO and branding in mind

How to Choose the Perfect Domain Name for Your Website

24 December 2025 / SEO Basics for Business Owners

Picking a domain name seems straightforward at first, until you realize how much weight that decision actually carries. Your domain affects everything from branding and trust to click-through rates and how well you’ll rank down the road. We’ve seen plenty of websites hit roadblocks years later because they rushed this choice early on. This guide

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301 redirect concept with redirect text and browser icon

What Is a 301 Redirect and Why It’s Important for SEO

20 November 2025 / SEO Basics for Business Owners

Among all the tools used to maintain a healthy website, few are as essential as the 301 redirect. Although simple, this type of redirect significantly influences user experience, search engine visibility, and the long-term performance of your pages. Understanding what a 301 redirect is and how to use it correctly is a core part of

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